• 19+

    Years Focus on the user experience

  • 200+

    Professional researchers & designers

  • 1000+

    Cross-domain business cooperation cases


ISAR that was founded in 2001, is the earliest User Experience Research and User Interface Design Company out of all registered in China. To provide full support to user study and product test in various locations, ISAR set up branch offices and user experience labs in the following cities, including Beijing, Shanghai Nanjing, Hangzhou, Shenzhen, Guangzhou, Zhengzhou and Foshan in China.

Dr. Yuan who graduated from University of Tübingen in Germany has worked at Siemens Corporate Technology in Munich. And in 2000, he founded Beijing Siemens User Interface Design Center. From 2007 onwards, Dr. Yuan became the member of China Standardization Committee ( SAC/TC7 ). In addition, from 2015 onwards, he served as the chairman of Expert Committee of China User Experience Alliance.

Isar is a river what from the Alps and into the Danube river.It feeding tens of thousands peoples. As the pioneer of user experience design in China, we adhere to the enterprise goal of spreading experience thinking, leading cognitive upgrading and creating commercial value. We are willing to be as old as a river and nourish the four sides.

UX Partners

IUXP is an international cooperative network of independent companies with good reputation in the field of usability research. As a promoter of IUXP (International User Experience Partners), ISAR could initiate and execute user experience projects quickly and synchronously in 19 main countries globally.

The IUXP network have worked successfully together on hundreds of projects in more than 40 countries over 5 continents. Our partners are specialised in the cultural characteristics of their local market. The IUXP combine this knowledge to provide you with global research, insights and design solutions.

Worldwide User Experience - International UX Partners


  • China National High-tech Enterprise
  • National Standards Formulating Unit(SAC/TC7)
  • A Council Member of China User Experience Alliance
  • A Council Member of China Industrial Design Association
  • ISO 9241 Certificated by TÜViT
  • Authorized Unit of Professional Title Test of User Experience by Ministry of Industry and information Technology
  • Initiating Unit of IUXP(International User Experience Partners)
  • China Top-ten Industrial Design Company in 2015