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Research
market and users
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Excavate
opportunities and value
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Build
brands and experiences
We are committed to exploring business opportunities and product differentiation based on our customers' core competencies and competitive genes through market research, user behavior research, competing products and industry analysis.
And discover the value of experience from the research, combine the real needs of users to create an interactive model that fits the usage scenario, explore the most effective visual communication and communication, and build a bridge between the brand and the user.
Service Matrix
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User Research
Define the target user group of the product, clear and refine the product concept, make the user's actual demand become the product design orientation, and make the product more in line with the user's habits, experience and expectations.
Case - Geely Smart Car -
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User Interface Design
The user interface design includes three interactive channels of physical user interface, graphical user interface and natural user interface. Through the design of architecture, interaction and aesthetics, users can efficiently and easily achieve their goals through interface operations.
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3
Service Design
User requirements are becoming more complex and detailed, and a single product can no longer support users to complete tasks and achieve goals. Service design integrates human-machine and human-human interaction on the basis of contextual design, improves service efficiency, and optimizes and reconstructs the structure and configuration capabilities of the organization.
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Design Verification
We use a set of methods, including usability testing, eye movement testing, and expert review, to validate the design's criteria for meeting user expectations and usability. As a development participant and certification provider for the ISO 9241 standard, ISAR has a rigorous and authoritative systematic verification process and methodology.
Case - Haier Casarte4
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UX Lab
We have advanced user experience research equipment and laboratories, using user-centered research and testing methods, to provide your projects with realistic environmental simulation, comprehensive and reliable data recording and analysis, to help you carry out in-depth research on user behavior.
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ISAR-TÜV NORD UX Lab
The ISAR-TÜV NORD UX Certification Lab has an area of more than 500 square meters, has a living room, bathroom, bedroom, children's room, as well as Chinese, American, European three types of kitchens.These highly realistic home scene laboratories provide user testing and ISO certification for a full range of home and appliance applications.
The room is equipped with 28 cameras, as well as one-way glass, eye tracker, UX OFFICE System and other test equipment, which can provide comprehensive and powerful observation data for research.
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Design Verification
We use a set of methods, including usability testing, eye movement testing, and expert review, to validate the design's criteria for meeting user expectations and usability. As a development participant and certification provider for the ISO 9241 standard, ISAR has a rigorous and authoritative systematic verification process and methodology.
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UX Office
UX Office System, developed by ISAR User Interface Design Co. Ltd, is specialized in the fields of Usability Evaluation and User Experience Projects Management.It combined the software and hardware perfectly to an integrated system which could be used to conduct usability tests with different products in different environments.
UX Office System’s dramatic effectiveness lies in the fact that it actually reduces the amount of work required to manage the projects and conduct usability evaluation.It provides management and tracking, participant recruitment, questionnaire design, interview records, data analysis, highlights video and a number of other powerful functions.
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